Most founders start selling the same way: through their personal networks.
It works — at first. You close deals, get introductions, and grow the business from warm connections. But then something happens. You exhaust your network. The introductions slow down. The leads dry up. You shift focus to other sales tactics and abandon the very thing that worked so well in the beginning: relational selling.
Here’s the thing: relational selling isn’t broken. It just needs to be grown and nurtured in a consistent, scalable way.
Why Relational Networking Is King
Buyers don’t want cold pitches. They want trusted recommendations and authentic conversations. Relational selling gives you exactly that — trust, credibility, and influence. But here’s the challenge: it takes time. Scrolling through social feeds, spotting opportunities to commenton , sending invites, writing thoughtful replies… it’s a full-time job.
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